PUBLIC PARKS AND PUBLIC SPACES– Stadium events and planning

:: US Open— 2024

  • Client: United States Tennis Association (USTA)

  • Role: Freelance Project Specialist

  • Main Tasks: As Project Specialist for the USTA at the US Open, I worked closely with the Communications Department and Creative Director to deliver seamless branded experiences. My responsibilities included overseeing signage and activation placement, implementing wayfinding systems across the Billie Jean King National Tennis Center, and facilitating communication between designers and fabricators. Additionally, I contributed to the development of graphics for print, ensuring all visual elements aligned with the event’s branding.

PUBLIC PARKS AND PUBLIC SPACES– Environmental Design and Wayfinding

:: Central Park Conservancy

  • Client: Central Park Conservancy

  • Role: Freelance Environmental Designer

  • Main Tasks: During my time at Central Park Conservancy, I contributed to several initiatives aimed at enhancing the park’s visitor experience and aligning with its branding strategy.  As an Environmental Designer I conducted in-depth research, strategically determined the optimal placement of various sign types throughout Central Park’s expansive 350 historic acres, and ensured that the signage and framing structures seamlessly integrated with its historical and environmental context. The example below shows how signs would be planned throughout the park.

I contributed to the creation of consolidated park welcome signs featuring four distinct sign types, to be placed at all 53 entry points across Central Park. Each sign type addresses a specific need, providing clear information on park rules, safety guidelines, accessibility, wildlife protection, and emergency procedures. The goal was to maintain consistency across the park while catering to the unique requirements of each area.

MUSEUM– Exhibition Concept and Schematic Design

:: The Alchemist Kitchen

  • Client: The Museum of Mediterranean and Near Eastern Antiquities

  • Role: Designer

  • Main Tasks: Exhibition Design | 3D Concept renderings and exhibition concept outline | design package | Graphic look and feel | Floor plan | Lighting and media plan | concept ideation | accompanying programs enhancing visitor experience

  • Software: SketchUp | Twinmotion

    About the project: The focus of this exhibition centered around the museums pre-existing ethnobotanical collection of Carl Axel Silow, additionally a goal was to bring a more diverse audience into the museum.

PUBLIC SPACES AND MUSEUMS– Concept, schematic and build

:: Catalyst Made of Stars

  • Client: Thesis Capstone Project

  • Role: Designer

  • Main Tasks: Exhibition Design | Concept ideation | Picked site | Floor planning | Spatial planning | Media and lighting plan | created schematic design and build deck | Graphic look and feel | Prototyped and mocked up elements | 3D rendering | Research

  • Software: SketchUp | Twinmotion

  • About the Exhibition: This exhibition unfolds through four interstitial immersive passageways. Each passageway designed and inspired by a different power of 10. Each pathway unveils a distinctive perspective, celebrating the breathtaking beauty and grandeur inherent at every scale. The journey transcends dimensions, unveiling the awe-inspiring truth that, in essence, we are made up of stars.

MUSEUM– Concept, and schematic design

:: Brooklyn Children’s Museum

  • Client: Brooklyn Children’s Museum (Blue sky concept)

  • Role: Designer

  • Software: SketchUp | Twinmotion

  • Main Tasks: Below are 3D renderings I created of a blue sky concept developed to represent how to teach the water cycle through lighting effects.

WAYFINDING– Concept design

:: Now Playing

  • Client: NYC Go (Blue sky concept)

  • Role: Designer

  • Main Tasks: Graphic look and feel | Concept Ideation | Site Planning | Research | Rendering

  • Software: SketchUp | Twinmotion

    About the project: NYC Go Album art tour throughout NYC. This tour celebrates the iconic and influential music to come out of New York City and give music goers an opportunity to retrace the time, the place, and the gritty charm of the New York urban underbelly.

Concept design

:: RENDERING EXAMPLES

Software: SketchUp | Twinmotion

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Exhibition and Experience 2D Design

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Graphic Design– Product Development and Packaging Design